World-class growth marketing for founders & innovators
Performance-first, AI-enabled Fractional CMO services
We’ve helped great companies win
Services
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As we identify the most effective growth levers, we'll deploy custom workflows and AI agents to scale results and boost efficiency.
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Multi-channel acquisition, retention, & engagement across paid and non-paid.
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Using the product itself as the primary driver of acquisition, retention, and monetization.
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Systematically testing business assumptions through experiments to confirm or reject ideas.
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Setting up systems to measure marketing performance to optimize return on investment.
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Building and coaching marketing teams, supporting talent, and building roadmaps.
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Paid Social (awarded Silver CMA Mobile Marketer of the Year in 2016), Search, OOH, Television, Display, Email, Content, Video, Affiliate, Direct Mail, Radio
Who we serve
Early-Stage Startups
We help early-stage companies find their ideal customers through systematic channel testing and focused execution.
We’ll leverage AI to set up your first marketing channels and get the funnel in motion, from landing pages through email automation and measurement.
As your fractional CMO, you get proven growth expertise without the overhead.
Series A+ Companies
We accelerate revenue growth for Series A+ companies through data-driven marketing and focused execution.
Drawing from our experience scaling startups to $50M+ ARR, we partner with your team to optimize your growth engine.
We're equally comfortable in a scenario requiring "fixing" growth or scaling what's working with AI workflows and systems.
Private Equity & Venture Capital
We provide comprehensive growth expertise across marketing, operations, and finance - filling the strategic gaps that traditional consulting firms often miss.
We transform growth initiatives into measurable revenue gains and EBITDA improvements.
For new investments, we conduct thorough growth assessments and guide successful post-merger integrations with AI.
Meet Rob, your AI-enabled CMO 🧑🚀
I’m your future fractional CMO and founder of week over week (wow), an AI-powered growth service (hola!).
Previously, I was a Partner and COO at Simple Ventures, a venture studio backed by Canada’s top founders, where I helped launch and grow Alma Care and Zero Collective from concept to product-market fit. I co-founded and exited OutPoint, a marketing analytics SaaS used by brands such as Princess Polly, Partake Brewing, and Clearly.ca.
I’ve taken B2B and B2C startups from zero to PMF, leading growth at Borrowell (3M+ users), PolicyMe ($5 billion in life insurance coverage), and Properly (tens of millions in revenue). At week over week, I’ve served as a fractional executive for Float, SingleKey, Halp, Mercator AI, and Argo Digital Gold. I have also advised companies such as Freddie, Curv Health, PurposeMed, and Impact Kitchen.
My approach is founder-led: hands-on, focused, and committed to doing the hard work to build a great company.
We only deliver exceptional value
AI-enabled professional services
You'll receive unlimited requests, weekly growth syncs & analyses, and full-stack growth marketing support.
We're selective about who we work with, and demand exceeds supply, which limits our capacity. We focus on collaborating with a handful of elite companies each year.
We are not an advertising agency. As a full-stack growth service, our pricing is always aligned with the expected value of the work delivered, rather than based on a percentage of ad spend.
Let’s be honest: AI alone won’t guarantee growth or competitive advantage. It’s table stakes.
But the combination of AI + world-class growth leadership and execution is a proven formula for dramatically improving your odds of success.
In today’s competitive market, progress happens in increments of weeks—even days—not months or years.
Reach out now at rob@weekoverweek.com. Let’s unlock extraordinary growth together.