How it works
We learn the business
We dig into the unit economics, diagnose the funnel, and do the work to understand your ICP and what differentiates you.
We generate hypotheses and run experiments
We turn insight into testable bets, size them against expected value, and execute alongside your team.
We build AI systems to scale what works
Winning tests get scaled. Losers get cut. The systems keep running and the gains compound.
Teams we've worked with
Midjourney
Chexy
League
Float Financial
AssistIQ
Mercator.ai
GlowResults from the last year
2x
ARR growth
in 6 months
B2B SaaS company
50%
lower paid CPA
Consumer app
5x
ARR growth
in 12 months
B2B AI company
AI agents built for your growth system
We connect MCPs to your AI stack and orchestrate workflows for ad buying, analytics, outbound, lifecycle, and more.
1const icp = await crm.query({2 stage: "closed_won",3 since: "-90d",4});56const targets = await enrich.lookalikes(icp, {7 signals: ["hiring", "funding"],8 minScore: 0.72,9});1011for (const a of targets) {12 await outbound.draft({13 account: a,14 hook: a.jobPosts[0].title,15 steps: 3,16 });17}1const report = await ads.dailyReport({2 since: "yesterday",3 targetMarginalCac: 85,4});56const { losers, winners } = analyze(report);78await ads.reallocate({9 pause: losers,10 scale: winners,11 factor: 1.4,12});1314await creative.brief({15 hook: winners[0].topHook,16 variants: 4,17});1const brief = await ads.topHook({2 window: "-30d",3});45const variants = await creative.generate({6 hook: brief.hook,7 formats: ["linkedin", "meta"],8 variants: 4,9});1011await creative.review({12 against: ["compliance", "brand"],13 upload: true,14});1const model = await warehouse.sync({2 sources: ["events", "spend", "revenue"],3});45const report = await analytics.weekly({6 model: model,7 metrics: ["cac", "payback", "funnel"],8});910if (report.flags.length > 0) {11 await slack.post({12 channel: "#growth",13 report: report,14 });15}1const queue = await experiments.list({2 status: "active",3 minConfidence: 0.95,4});56const next = queue.nextExperiment();78const variant = await cro.design({9 page: next.page,10 hypothesis: next.hypothesis,11 elements: ["headline", "cta", "hero"],12});1314await experiments.deploy({15 variant: variant,16 traffic: { control: 0.5, variant: 0.5 }17});1const brief = await pages.loadBrief({2 useCase: "ai_analytics",3 kpi: "trial_starts",4});56const variant = await pages.generate({7 brief: brief,8 sections: ["hero", "social_proof", "features", "faq", "cta"],9});1011await pages.reviewAndPublish({12 variant: variant,13 checks: ["brand", "claims"],14 traffic: { control: 0.5, variant: 0.5 },15});1const audit = await seo.crawl({2 domain: "weekoverweek.com",3 competitors: ["linear.app", "claude.ai"],4});56const opportunities = await seo.opportunities({7 pages: audit.pages,8 minVolume: 500,9});1011await seo.queue({12 changes: opportunities.slice(0, 12),13 with: ["titles", "meta", "internal_links"],14});Full-stack, by design
Product-led growth
Turn signups into paying, retained users through activation, onboarding, and in-product loops.
Outbound
Build outbound as a pipeline your team can run every week: lists, data, messaging, and sequencing.
Paid media
Paid social, search, and other paid media managed against LTV:CAC and payback.
Marketing analytics
Tracking and reporting you can trust when deciding where the next dollar goes.
Experimentation
Run fast tests before you spend budget or roadmap on a hunch.
Growth leadership
Hiring, planning, and coaching so your team can scale beyond us.
Team
Rob Palumbo, Founder & CEO
I started week over week to build the growth team I wished I had: senior, hands-on, and accountable for the result.
Previously a Partner and COO at Simple Ventures, a venture studio backed by some of Canada's top founders, where I helped launch and grow Alma Care and Zero Collective from concept to product-market fit. Before that, I co-founded and exited OutPoint, a marketing analytics SaaS used by brands including Princess Polly, Partake Brewing, and Clearly.
I've taken B2B and B2C companies from zero to product-market fit and beyond, leading growth at Borrowell (3M+ users), PolicyMe ($5B in life insurance coverage), and Properly (tens of millions in revenue).
I stay close to the business and so does everyone on the team. We are here to grow the enterprise value of your company.

Track record
- Scaled companies past $50M ARR
- Founder and exited SaaS operator
- Venture studio COO & Partner
Based in
Toronto, ON. Working with teams anywhere.
Pricing
We're not a fit for you if you...
...don't appreciate the need for deep work
We keep meetings to a minimum (weekly syncs) and do our best work async.
...want to skip the foundation and take shortcuts
We move fast by understanding the business from first principles and getting the architecture right.
...have a lot of process and bureaucracy
We work founder-mode: small team, direct access to decision makers, few approval layers.
...need high-production branding and identity
We're a growth marketing firm, not a creative agency. We self-serve using AI, but will need to refer more advanced work.
